Vertical Chemical Solutions (VCS) is a chemical additives company that produces chemical additives for petroleum based lubricants, coolants, drilling fluids, oils, and more.
The logo has three key elements. The bold, blue type represents the companies mission of sustainability and environmentalism. The inverted drop in the "V" represents the petroleum products produced by VCS's parent company: Profluid. Finally, the green droplet represents the chemical additives merging with and enhancing the products themselves.
Final Product
Competitive Rough Drafts
Rough Concept 1
Rough Concept 2
Early Process
